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La Motte Recognised As Tourism Destination of the Year

Toby Megaw’s ‘Wine Bearer’ welcomes visitors to La Motte

International Tourism Day was celebrated on 27 September. The Cape Winelands District Municipality used the day as a fitting opportunity to announce the winners in its annual Mayoral Tourism Awards. La Motte Wine Estate was recognized as the winner in the category for Tourism Destination of the Year.

“We are honoured to receive acknowledgement from our local authorities. It is recognition of this kind that motivates us to further enhance our offering,” said La Motte CEO Hein Koegelenberg. “There is no denying the importance of tourism in the Franschhoek Valley and we deliberately focus on working together to ensure the whole community benefits”, continued Koegelenberg.

Speaking at the awards ceremony, Alderman (Dr) Helena von Schlicht, Executive Mayor of the Cape Winelands District Municipality focused on the theme for 2018’s Tourism Month: Inclusive and Quality Growth of the Tourism Sector through Digital Transformation. The theme aligned with that of the United Nations World Tourism Organisation’s (UNWTO) and highlights the need for increased investment in digital technologies to create an environment for innovation and entrepreneurship in tourism.

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Text: Editorial Desk | Image: La Motte