The Franschhoek Wine Tram’s ticket stub charity initiative has resulted in them donating R20 000 each to five local charities for a total of R100 000. The handover took place on 17 November.
Franschhoek Wine Tram makes a donation for each ticket stub deposited by passengers at the end of the tour in one of the charity boxes located at the ticket office. In this way passengers are engaged in the process of charitable contributions and general awareness of the benefitting charities is raised.
“We view these annual charitable donations as an investment in the community; a community whose support has made the Franschhoek Wine Tram possible,” says David Blyth, owner of the Franschhoek Wine Tram.
“Franschhoek Wine Tram has gone from strength to strength since launching in 2012 with just three employees and two wine estates on the service. By the end of this year we will have more than 40 full-time employees and 22 wine estates on the service,” he continues. “The popularity of the service has surpassed all our expectations which is reflected in close to 2000 TripAdvisor reviews we have received to date. Currently we rank 17th out 1063 attractions in the Western Cape – a remarkable achievement given our short history.”
The charities that received donations this year are: ACVV Franschhoek (social work), SPCA Franschhoek (animal welfare), Kusasa (children’s educational charity), Cape Leopard Trust (environmental research and education) and the JAM SA school feeding initiative.