Home News Wesgro water saving initiative welcomed

Wesgro water saving initiative welcomed

FLTR: Jan de Villiers (Stellenbosch Municipality Mayco Member: Infrastructure), Kobus du Plessis (Cape Winelands District Municipality Mayco Member: Local Economic Development), Paul Biscombe (Stellenbosch Municipality Acting Mayor), Judy Lain (Wesgro CMO), Reinher Behrens (FWV CEO) and Tim Roggenbach (Chairman FWV Accommodation Sector) were present at the handover of low-flow showerheads to FWV members.

Wesgro – the Western Cape’s investment and tourism promotion agency – in partnership with the Western Cape Government, CapeNature and Airbnb last year conducted a survey on how they can help guesthouses and B&Bs across the province to save water.

Their subsequent initiative to supply water-saving shower heads and mirror decals to accommodation establishments received an overwhelming response. A total of 2300 showerheads were made available free of charge to the Western Cape hospitality industry. The water-saving showerheads reduce the amount of water used per shower by up to 70% and the amount of energy consumed by 30%.

The uptake of the showerheads was greatest in Franschhoek and Vredendal. In Franschhoek 21 accommodation establishments requested 147 showerheads and mirror decals.

Judy Lain, Wesgro’s Chief Marketing Officer, performed the official handover of the showerheads and decals to the establishments at the Franschhoek Cellar on 13 December 2017.