“Every wine producer has a few hundred boxes of wine of various price points and styles lying around in the cellar, and when an opportunity like Black Friday comes around it’s the perfect chance to clear out some of the old stock to get the cellar ready for the 2019 harvest or just sell out on overruns of certain wines, in one go,” says De Wet Hugo, GM of wine at Franschhoek Estate Allée Bleue.
Friday, 23 November, from 10h00-16h00 will be a hive of activity at this family-owned farm as keen wine buyers will be directed to the Black Friday sales area to order, pay and collect their purchases there and then.
The wines selected include Methode Cap Classique’s, whites, reds, blends and even some multi-award winning wines with discounts of 50% and more per bottle. “This is the perfect opportunity to stock up on quality wines for the summer and we look forward to sharing more than 10 000 bottles with the public at once-in-a-lifetime prices,” comments de Wet.
Wines are only available in 6-bottle boxes and payments have to be made on the day. No tastings will be offered as the wine has been kept in optimum conditions in the cellar throughout. Cash and credit cards only.
“It’s definitely first-come first-served and obviously only whilst stocks last, so it’s best to arrive early! Make a day of it and book a picnic afterwards or have breakfast in the Bistro from 08h00 before you hit the sale,” suggests de Wet.