Franschhoek is set to make history as the first African and the fourth international destination to host the legendary Montreux Jazz Festival. Since its inception in 1967, the festival has been a cultural cornerstone in the global music industry. Held in the picturesque town of Montreux Switzerland the festival is celebrated for its diverse musical line-up spanning jazz, blues, pop, and rock. Now, it will bring its renowned expertise and unparalleled access to top-tier artists to the Franschhoek Valley. Details for this landmark event will be finalised in late 2025, paving the way for its highly anticipated debut in March 2026.
“We are delighted to see this dream come to life. Hosting the Festival in Franschhoek offers a unique opportunity to bridge cultural divides and create meaningful connections between emerging South African artists and the world’s top international artists and music industry leaders. My hope is for MJF Franschhoek to stand as a beacon of excellence in hospitality and a vibrant celebration of musical talent, united by the power of music,” says Mark Goedvolk, Founder of MJF Franschhoek.
The Montreux Jazz Festival is renowned for its rich history and stunning venue on the shores of Lake Geneva, attracting nearly 250,000 music lovers each year. Its legacy includes iconic performances by music legends such as Prince, B.B. King, Johnny Cash, and Stevie Wonder, among many others. For almost 60 years, this legendary event has brought its unparalleled ambience and line-up to cities around the globe, from Miami, Tokyo and Rio de Janeiro. Now, Franschhoek proudly joins this prestigious list, marking a monumental moment as the festival’s first-ever African venue celebrating the synergy and unique blend of stunning natural landscapes and warm hospitality between Montreux and Franschhoek.
“We are thrilled to have Franschhoek chosen to host this iconic festival,” says Ruth McCourt, CEO of Franschhoek Wine Valley. “This marks a monumental milestone not only for the valley but for the entire continent, as we continue to shine on the global cultural stage.”
Following an inspiring first visit to South Africa in January, during which the festival planning committee explored and scouted venues in Franschhoek, Montreux Jazz Festival organizers have confirmed the valley as the ideal location for their 2026 line-up. This announcement brings significant benefits to the region’s tourism industry, drawing international attention, creating local job opportunities, and delivering a remarkable celebration of the arts.
In addition, organizers have confirmed that the Montreux Jazz Artists Foundation (MJAF) – a recognised non-profit dedicated to discovering and supporting emerging artists through talent-development programmes and fostering musical exchange – will extend its impact to Franschhoek’s own Uncorked Music Academy at Franschhoek High School. This partnership reinforces the festival’s commitment to education and cultural enrichment in the region.
Franschhoek Tourism welcomes proposals from interested partners across various categories, from headline sponsors to media collaborators. Those interested in partnership opportunities are encouraged to contact Franschhoek Tourism CEO, Ruth McCourt. Additional details about this landmark event will be shared in due course. For further event information, please contact billy@matriarch.co.za
As preparations unfold, Franschhoek is set to solidify its reputation as a premier destination for global events, eagerly anticipating the arrival of this iconic festival on African soil for the very first time. Beyond hosting a world-class event, this milestone marks a significant step in elevating the global profile of African arts, paving the way for future success stories and cultural collaborations to follow.
For comment and partnership queries, please contact Franschhoek Tourism- ceo@franschhoek.org.za
Text: Editorial Desk | Image: Trish Heywood
